Ever since the news hit that Newsweek‘s new owner is combining the publication with Tina Brown’s web-based media outlet The Daily Beast, there has been a frenzy of criticism over the decision to kill Newsweek‘s website and redirect readers to The Daily Beast site instead. Felix Salmon of Reuters, for example, called it “bizarre,” and Newsweek.com staffers quickly set up a Tumblr blog to complain about the move, which they said was a result of senior managers who “deep down, don’t understand the web.” But is killing Newsweek.com such a bad idea? Not necessarily.
In many ways, Newsweek is facing the same kinds of wrenching decisions that other traditional media entities are — such as the New York Times, which is reorganizing its newsroom even as it prepares to launch a paywall in an attempt to produce digital revenues and/or shore up its print circulation (lacklustre numbers from News Corp.’s recently launched paywall notwithstanding). The key question is: How much emphasis will be placed on the web as opposed to print? The Washington Post, which also recently merged its newsrooms, has been criticized by some because “the print side won.” Will the print side dominate at the NYT as well? At least Newsweek‘s decision shows the web has a fighting chance of driving the agenda at the merged entity.
The main reason most critics have given for keeping the Newsweek site (apart from the fact that lots of talented people have worked hard to build it, as the Tumblr blog argues) is that it gets a lot more visitors than The Daily Beast does. According to Quantcast, Newsweek’s site gets about 7 million unique visitors a month compared with about 4 million for The Daily Beast. However, as noted in a piece at Ad Age, the visitors to Tina Brown’s site return more frequently and stay longer when they are there. Those are important metrics when it comes to reaching (and keeping) advertisers, and that’s expertise that the new Newsweek desperately needs.
On a more personal note, while I’ve only visited The Daily Beast a couple of dozen times since it launched, that is still about 25 more visits than I have ever made to Newsweek.com — nor am I ever likely to go there. I realize that I’m not the typical online media consumer (and I’m sure the work being done by the Newsweek web staff is excellent), but there is an argument to be made that when it comes to an online audience, the Newsweek brand name may actually have a negative connotation rather than a positive one. The site won’t be disappearing entirely: Tina Brown says it will live on under its own banner, and links will obviously be redirected so that past content doesn’t disappear.
The reality is that Newsweek is a failing brand, with a failing business model — otherwise it wouldn’t have had to put itself on the block and be sold for the equivalent of $1 U.S. (plus the assumption of $40-million in debt). So why keep a website shackled to that fading name? Nostalgia? It’s true that the Daily Beast website is smaller, and that the startup is also said to be losing money. But at least its audience has been growing rather than shrinking, and regardless of Tina Brown’s print-based past, the Beast has a reputation as a smart web operator, not unlike the Huffington Post. Better to ride that pony than try to breathe life into another faded old-media brand.
The New York Times is a lot better off than Newsweek, obviously, but it has to make a similar choice: embrace the web, and all that entails, or allow the declining print side of the business to remain at the forefront and control the decision-making process? The fact that the newspaper is still considering a paywall (albeit one with openings to allow for social media, apparently) seems more like a defensive move than anything else. At least Newsweek‘s new owner is thinking differently.
Related GigaOM Pro content (sub req’d):
- Why Google Should Fear the Social Web
- Lessons From Twitter: How to Play Nice With Ecosystem Partners
- What We Can Learn From the Guardian’s Open Platform
Post and thumbnail photos courtesy of Flickr users Font Shop and Zarko Drincic
Just watch this video, and beware that it’s slightly NSFW, depending on where you W.
Huge kudos to James Yu for making this video using xtranormal and sharing it with us.
Our favorite lines:
Guy: Are you a f*cking idiot? What is your strategy for marketing your website?
Woman: I will send a link to TechCrunch. Then, they will pick it up. After that, I will roll in money.
Guy: Oh my God. You just made my brain hemorrhage. I feel myself dying. Are you happy now? Getting featured on TechCrunch does not equal product success. Getting sustainable traffic and revenues is.
Funny because it’s true. But please don’t stop starting Web startups and sending us links.
We can’t guarantee that you’ll roll in money afterwards, but if your Web startup is viral and game-changing enough, we just might do a post about it.
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bench craft company rip offEver since the news hit that Newsweek‘s new owner is combining the publication with Tina Brown’s web-based media outlet The Daily Beast, there has been a frenzy of criticism over the decision to kill Newsweek‘s website and redirect readers to The Daily Beast site instead. Felix Salmon of Reuters, for example, called it “bizarre,” and Newsweek.com staffers quickly set up a Tumblr blog to complain about the move, which they said was a result of senior managers who “deep down, don’t understand the web.” But is killing Newsweek.com such a bad idea? Not necessarily.
In many ways, Newsweek is facing the same kinds of wrenching decisions that other traditional media entities are — such as the New York Times, which is reorganizing its newsroom even as it prepares to launch a paywall in an attempt to produce digital revenues and/or shore up its print circulation (lacklustre numbers from News Corp.’s recently launched paywall notwithstanding). The key question is: How much emphasis will be placed on the web as opposed to print? The Washington Post, which also recently merged its newsrooms, has been criticized by some because “the print side won.” Will the print side dominate at the NYT as well? At least Newsweek‘s decision shows the web has a fighting chance of driving the agenda at the merged entity.
The main reason most critics have given for keeping the Newsweek site (apart from the fact that lots of talented people have worked hard to build it, as the Tumblr blog argues) is that it gets a lot more visitors than The Daily Beast does. According to Quantcast, Newsweek’s site gets about 7 million unique visitors a month compared with about 4 million for The Daily Beast. However, as noted in a piece at Ad Age, the visitors to Tina Brown’s site return more frequently and stay longer when they are there. Those are important metrics when it comes to reaching (and keeping) advertisers, and that’s expertise that the new Newsweek desperately needs.
On a more personal note, while I’ve only visited The Daily Beast a couple of dozen times since it launched, that is still about 25 more visits than I have ever made to Newsweek.com — nor am I ever likely to go there. I realize that I’m not the typical online media consumer (and I’m sure the work being done by the Newsweek web staff is excellent), but there is an argument to be made that when it comes to an online audience, the Newsweek brand name may actually have a negative connotation rather than a positive one. The site won’t be disappearing entirely: Tina Brown says it will live on under its own banner, and links will obviously be redirected so that past content doesn’t disappear.
The reality is that Newsweek is a failing brand, with a failing business model — otherwise it wouldn’t have had to put itself on the block and be sold for the equivalent of $1 U.S. (plus the assumption of $40-million in debt). So why keep a website shackled to that fading name? Nostalgia? It’s true that the Daily Beast website is smaller, and that the startup is also said to be losing money. But at least its audience has been growing rather than shrinking, and regardless of Tina Brown’s print-based past, the Beast has a reputation as a smart web operator, not unlike the Huffington Post. Better to ride that pony than try to breathe life into another faded old-media brand.
The New York Times is a lot better off than Newsweek, obviously, but it has to make a similar choice: embrace the web, and all that entails, or allow the declining print side of the business to remain at the forefront and control the decision-making process? The fact that the newspaper is still considering a paywall (albeit one with openings to allow for social media, apparently) seems more like a defensive move than anything else. At least Newsweek‘s new owner is thinking differently.
Related GigaOM Pro content (sub req’d):
- Why Google Should Fear the Social Web
- Lessons From Twitter: How to Play Nice With Ecosystem Partners
- What We Can Learn From the Guardian’s Open Platform
Post and thumbnail photos courtesy of Flickr users Font Shop and Zarko Drincic
Just watch this video, and beware that it’s slightly NSFW, depending on where you W.
Huge kudos to James Yu for making this video using xtranormal and sharing it with us.
Our favorite lines:
Guy: Are you a f*cking idiot? What is your strategy for marketing your website?
Woman: I will send a link to TechCrunch. Then, they will pick it up. After that, I will roll in money.
Guy: Oh my God. You just made my brain hemorrhage. I feel myself dying. Are you happy now? Getting featured on TechCrunch does not equal product success. Getting sustainable traffic and revenues is.
Funny because it’s true. But please don’t stop starting Web startups and sending us links.
We can’t guarantee that you’ll roll in money afterwards, but if your Web startup is viral and game-changing enough, we just might do a post about it.
bench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
bench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
bench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
bench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
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bench craft company rip off bench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
bench craft company rip off bench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
bench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
bench craft company rip off1 Tweets that mention Police News at Steven Landsburg | The Big Questions: Tackling the Problems of Philosophy with Ideas from Mathematics, Economics, and Physics -- Topsy.com. Pingback on Nov 19th, 2010 at 3:23 am ...
A big offer, the big man's snub, a little trade, and a call for a dose of sanity.
What do you do to amp ratings after you've won a big victory at the polls and the public has wandered off to start celebrating the holidays? At Fox News, the answer is obvious: you up the ante.
bench craft company rip offDuring a longer video with Fox News (video) The Donald goes into more detail about how the world has lost respect for America under the Obama administration, as well as the need for his type of “finesse” to be a truly effective ...
FOX News covers politics on America's Election Headquarters. FOX News political coverage on elections, races, foreign policy, candidates, and national security.
The Fox News Watch crew better learn to watch when the camera is rolling from now on, because they might soon feel the wrath of the Mama Grizzly. Nevermind that Sarah Palin is their Fox News co-worker and a likely contender for the ...
bench craft company rip offDoesn't Rockefeller have a ton of money with which to develop his own network news operation if he wishes? Why doesn't he deploy his own capital and take the risk associated with free enterprise activities if he believes it is warranted ...
Movieline.com. For the funniest & most entertaining news, reviews and interviews by leading industry insiders on movies, tv shows and dvds.
FOX News covers politics on America's Election Headquarters. FOX News political coverage on elections, races, foreign policy, candidates, and national security.
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bench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
bench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
bench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
bench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
bench craft company rip off
bench craft company rip off bench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
bench craft company rip off bench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
bench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
bench craft company rip off1 Tweets that mention Police News at Steven Landsburg | The Big Questions: Tackling the Problems of Philosophy with Ideas from Mathematics, Economics, and Physics -- Topsy.com. Pingback on Nov 19th, 2010 at 3:23 am ...
A big offer, the big man's snub, a little trade, and a call for a dose of sanity.
What do you do to amp ratings after you've won a big victory at the polls and the public has wandered off to start celebrating the holidays? At Fox News, the answer is obvious: you up the ante.
bench craft company rip offDuring a longer video with Fox News (video) The Donald goes into more detail about how the world has lost respect for America under the Obama administration, as well as the need for his type of “finesse” to be a truly effective ...
FOX News covers politics on America's Election Headquarters. FOX News political coverage on elections, races, foreign policy, candidates, and national security.
The Fox News Watch crew better learn to watch when the camera is rolling from now on, because they might soon feel the wrath of the Mama Grizzly. Nevermind that Sarah Palin is their Fox News co-worker and a likely contender for the ...
bench craft company rip offDoesn't Rockefeller have a ton of money with which to develop his own network news operation if he wishes? Why doesn't he deploy his own capital and take the risk associated with free enterprise activities if he believes it is warranted ...
Movieline.com. For the funniest & most entertaining news, reviews and interviews by leading industry insiders on movies, tv shows and dvds.
FOX News covers politics on America's Election Headquarters. FOX News political coverage on elections, races, foreign policy, candidates, and national security.
bench craft company rip offbench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
bench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
bench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
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bench craft company rip off bench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
bench craft company rip off bench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
bench craft company rip offThe second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...
Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.
You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...
bench craft company rip off1 Tweets that mention Police News at Steven Landsburg | The Big Questions: Tackling the Problems of Philosophy with Ideas from Mathematics, Economics, and Physics -- Topsy.com. Pingback on Nov 19th, 2010 at 3:23 am ...
A big offer, the big man's snub, a little trade, and a call for a dose of sanity.
What do you do to amp ratings after you've won a big victory at the polls and the public has wandered off to start celebrating the holidays? At Fox News, the answer is obvious: you up the ante.
bench craft company rip offDuring a longer video with Fox News (video) The Donald goes into more detail about how the world has lost respect for America under the Obama administration, as well as the need for his type of “finesse” to be a truly effective ...
FOX News covers politics on America's Election Headquarters. FOX News political coverage on elections, races, foreign policy, candidates, and national security.
The Fox News Watch crew better learn to watch when the camera is rolling from now on, because they might soon feel the wrath of the Mama Grizzly. Nevermind that Sarah Palin is their Fox News co-worker and a likely contender for the ...
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